RESEARCH REPORT
Over the course of 2020 and early 2021, in partnership with Lippincott — a global consulting agency that has worked with many of the world's leading businesses including American Express, Timberland, PBS, and Infiniti — Black Renaissance Group has developed “Unlocking Success for Black Entrepreneurs” a research paper providing Black business leaders with strategic insights on how to extend beyond their core audience, acquire funding, and effectively network to grow their business.
This report covers:
— Tactics to improve your pitch and enhance your approach to fundraising
— Strategies for deeply understanding your target audiences
— Insights to help you establish effective and successful networking efforts
COVID RELATED
Pillars of success for Black businesses in a world impacted by COVID-19.
Tips to help you move move forward.
BUSINESS TOOLS AND TIPS
Bringing your mission to life through your brand
Now more than ever, customers across industries care about the stories behind businesses they engage with, and the ways in which these businesses action on their mission.
According to Facebook IQ, in 2020, 56% of consumers said they are more likely to engage with a brand if they perceived the business to be mission driven.
Click here for tips to help bring your mission to life through your brand
REPORT — COVID RELATED
How Black Consumers Engaged with Black Brands over COVID-19
Insights from our research study on the engagement between Black consumers and Black businesses over the COVID-19 pandemic. Click Here
STRATEGIC DECISION MAKING
Using data to drive business decisions
For businesses focused on having a tangible impact, evaluating the work you do and its effectiveness is crucial. Data helps leaders understand the scope of impact their business has through quantifying the contributions a business has made in a particular realm.
Click here for strategies to ensure your business is using data to inform your decisions
SOCIAL IMPACT
Establishing a socially impactful for-profit brand
Social impact is crucial for modern businesses. For those new to the civic engagement space, incorporating effective frameworks into your business can be challenging.
Here are 4 approaches to community for business owners beginning to dive into social impact, click here
REPORT — SURVEY ANALYSIS
Gen-Z + younger Millennials desire and feel capable
to positively impact Black communities, yet lack direct access to support civic-focused enterprises
Key Findings from a 2019 survey of 110 Black individuals aged 19 – 30 living in Atlanta, GA, New York City, NY, and Washington D.C.
85% of respondents feel a personal responsibility in combating the socio-economic issues facing underserved communities
90% of respondents believe they possess a skill set that they want to offer and believe would be valuable to underserved communities
45% of respondents do not feel they have connections to leaders and enterprises working to empower underserved communities
VIDEO — ENTREPRENEUR INTERVIEW
Young, Black, & “Scrappy” -- reflections on establishing a business immediately following post-grad
Watch as Black Renaissance Group Co-Founder River Bunkley sits down with Kendall Rankin — current Executive Director of The Diamond Campaign, a nonprofit focused on Black women’s empowerment.
